Dan
Rowe

Joined Purplex as a Content Writer and was promoted to Internal Content Manager within 13 months, bypassing standard progression to work directly within The Ascot Group. The role expanded into content direction, business strategy, and campaign planning across Purplex Marketing, Insight Data, and the personal brands of senior leadership.

Content output spanned video scripts, long-form articles, web pages, press releases, thought-leadership columns, email campaigns, and social media. Most work was for clients in construction, fenestration, and manufacturing.

Key work

• Contributed to a national award-winning PR campaign — Warwick North West winning Fabricator of the Year
• Wrote and structured email marketing campaigns with defined sales funnels, balancing educational content with sales emails and bespoke landing pages that drove lead generation
• Produced SEO content, PR copy, web pages, and social posts across multiple client accounts
• Contributed to brand and content strategy at senior level within The Ascot Group

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Worked directly with CEO Greg Johnson to build Warwick North West's tone of voice and brand position from the ground up. We took a unique position within the industry, leading on social value, charity, and industry authority rather than product.

The work contributed to a G-Awards Fabricator of the Year win, a national award. I helped guide the digital marketing strategy, led PR activity, wrote all content, including lead generation email marketing and website improvements.

Key work

• Worked with the CEO to define tone of voice and brand position across all channels
• Built a content strategy around social value and industry leadership, giving WNW a distinct voice in a crowded sector
• Wrote and contributed to the award entry that won the G-Award Fabricator of the Year
• Produced and executed a digital marketing plan covering PR, email campaigns, and website copy

Took over as Head of Media at Bridgwater United and rebuilt the club's content output across all platforms. The starting point was a media operation that needed restructuring. The goal was a professional, consistent standard across every channel.

Content now covers matchday and the full week, from pre-match graphics to post-match video and longer interview formats. The work on brand direction came from conversations directly with club ownership and senior leadership.

Key work

• Rebuilt social media output from the ground up, driving growth in engagement across all platforms
• Produced video highlight packages, player interviews, training montages, and matchday graphics
• Established a consistent weekly content schedule to strengthen fan visibility and connection
• Worked with club ownership on brand identity, tone of voice, and media strategy

Started at Taunton Town as a live matchday reporter, writing real-time social updates from the ground. Within the first year, the role expanded into filming and editing. By the end, I was operating as Assistant Head of Media and lead videographer across all club output.

Multi-camera match coverage, YouTube highlight packages, training footage, player interviews, and graphics all became part of my output. The focus was always on content that connected with fans and reflected the club's identity.

Key work

• Grew from matchday reporter to assistant head and lead videographer
• Filmed and edited multi-camera match coverage and highlight packages for YouTube and social media
• Contributed to the club's digital strategy, producing content that reached beyond the existing fanbase
• Managed writing, social media, video production, and technical filming across a full season

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* Not currently managing the StarBubs social channels.

Worked directly with founder Melody Winstanley to build the brand's social media presence from scratch. That meant developing a strategy, creating the content, and maintaining consistent output across platforms while the brand was still finding its feet.

StarBubs is a consumer brand that offers fun classes for babies and young children. Given the target audience is parents, and mainly mums, the tone developed was warm and trustworthy. StarBubs feels like a true family and community, one of the key aims of the digital marketing strategy.

Key work

• Developed social media strategy and content
• Created content aimed at parents, balancing warmth and relatability with brand credibility
• Created high-impact social videos aimed at gaining engagement
• Drove social growth and brand visibility for an early-stage consumer business